Head of Performance Marketing (f/m/d)




PaulCamper is the largest and fastest-growing camper sharing platform in Europe, enabling everyone to experience great outdoor travel.

Backed by renowned international marketplace investors, PaulCamper has raised over 7 million Euro in funding and has over 60 employees. As we continue our exciting journey, we are looking for an experienced professional to join our Marketing team as the Head of Performance Marketing. You will be responsible for the unique “flavour” of PaulCamper to drive our love brand towards exceptional growth. You will be working collaboratively with the brand team and cross-functional teams including sales, product and operations in all markets.

Hungry to identify scalable, investment-worthy channels and whilst spreading our #paulcamperstyle? Join us!

Your Mission

  • You are responsible for the conception, planning, implementation and controlling of all digital measures together with your channel managers.
  • You will develop a state of the art tracking and reporting system to ensure that our digital campaigns perform at their best.
  • You identify and analyse the decisive KPIs and derive direct action measures.
  • You continuously test, together with your team, new and existing digital channels and generate valuable user insights for PaulCamper.
  • You are the strategic and operational leader of our performance marketing team, as well as the freelancers and external agencies.
  • You work very closely with our Brand Marketing Team and hand in hand with our Business Intelligence, Product Management and Sales Team.

Your Travel Experience

  • You have at least 5 years of relevant experience in Marketing, ideally with detailed knowledge of all relevant performance channels in marketplace and/or travel.
  • You are a dynamic personality with entrepreneurial thinking and distinct strategic and conceptual strengths.
  • You have relevant experience in scaling in international markets as well as in leading and developing your team.
  • You have a distinctive expert knowledge in forecasting and controlling budgets and targets.
  • You have fun analyzing and processing data. You are consistently process-, goal- and result-oriented while having an understanding for brand, community growth.
  • You lead your team with passion and by example, with a sense of humour, creativity; not just with a to-do list.
  • You communicate in an open, friendly and assertive manner, both fluent in German and English.

Your Basecamp

  • The opportunity to be part of PaulCamper’s success story and actively help shape and grow our company and its culture.
  • Responsibility, challenges and encouragement from day one, with the chance to leave your own mark.
  • A company culture that is based on passion, authenticity and respect.
  • Continuous and mutual feedback as well as room for personal growth.
  • We are an international and growing 60-member team that is enthusiastic about building a great service.
  • A bright and open office located in central Berlin.

 Hungry to identify scalable, investment-worthy channels and whilst spreading our #paulcamperstyle?

Then send us your application. We're looking forward to hearing from you!

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